# Digital Marketing and Analytics Setup

Digital marketing and analytics setup puts the measurement in place that marketing decisions depend on: Google Tag Manager, GA4, conversion events, consent mode and dashboards. We implement a clean event spec so you can attribute leads to channels without collecting personal data you should not.

## Deliverables

- GTM container and event spec
- GA4 configuration and key events
- Consent Mode v2
- Reporting dashboards

## Technology

- Google Tag Manager
- GA4
- Looker Studio

## FAQ

### What is included in digital marketing and analytics setup?

Typical deliverables are: gtm container and event spec; ga4 configuration and key events; consent mode v2; reporting dashboards. The exact scope is agreed after a short discovery phase.

### How much does digital marketing and analytics setup cost?

Cost depends on scope, integrations, number of users and compliance needs. After discovery we provide a fixed estimate or a time-and-material plan with written assumptions so you can compare options before committing.

### How long does digital marketing and analytics setup take?

Timelines vary with scope. We split work into milestones and release working software early, so you can validate direction before the full build is complete.

### Which technologies will you use?

For this service we typically work with Google Tag Manager, GA4, Looker Studio. We choose the stack to fit your existing systems and your team's ability to maintain it.

### Do you provide support after launch?

Yes. We offer maintenance and support plans covering bug fixes, upgrades, monitoring and enhancements, and we hand over documentation so you are never locked in.

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Source: https://invozeal.com/services/digital-marketing-analytics